Drive rapid list growth through sponsored emails to our action-list database.
Low acquisition costs
Only pay for new supporters
Fresh lists, no donor fatigue!
We wanted to reach a new audience for our campaign. We were very excited by the results adding thousands of high quality supporters to our database who specifically acted on the issue via our campaign page. The combination of micro-site and action-list is very powerful and easy to engage with. We’ll be using Do Gooder again as part of our acquisition strategy.
Campaigner, Choice Australia
Fast, simple list building
Sponsored emails are the fastest way to drive home your Australian* campaign and add thousands of new supporters to your list.
First we segment our huge action-list based on geography, action and issue support history and more. Then simply follow our template to craft a compelling call to action email. We'll send it out on your behalf, A/B testing to maximise results and provide you with regular updates on progress. We cap the campaign once your budget is reached or you can choose to continue on building your list.
People who took action on a related issue on Do Gooder are more likely to respond to your message and become active supporters – and eventually donors – for your organisation. A recent sponsored email for Choice Australia had a 40 % open rate, double the industry benchmark leading to an outstanding final conversion rate of 9% .
* Were currently offering Sponsored emails in Australia and select locations around the world. Get in touch and we'll help you get going.
Industry leading pricing with a sliding scale for larger volumes*. We can provide targeting at the postcode or electorate level as well as offering an option to make telephone numbers a required field on your campaign action – you only pay email prices for acquisitions with telephone data! We scrub your original list against new acquisitions to ensure you only pay for genuine new supporters.
0-5,000 : $1.30 / supporter
5,001-10k : $1.20 / supporter
10,001+ : $1.10 / supporter
+40c if the leads are pre-filtered on postcode.
* There is a minimum $1K spend and outgoing email costs are not included. All prices in USD