Comparing Do Gooder vs Salsa Labs

While on paper there is some cross over in our action tools (such as sending messages to elected officials) Do Gooder takes a very different approach to digital advocacy compared to Salsa Labs which we think results in better tools for specific tasks.

What features are included in Do Gooder in contrast to Salsa Labs?

  • You can build campaign micro-sites quickly and easily.
  • Real-time mapping of campaign interactions.
  • Advanced action tools (customisable).
  • Supporter acquisition through our network.

Setup your campaign in minutes, not days.

You will enjoy the speed of setup & simplicity. When circumstances change, updating your copy, images and your campaign targets is easy. Our set of action tools include analytics to provide real-time statistical data mapping about where and when your campaign's tools are being used. Campaign managers can see a geographic overview of the campaign's effectiveness: a nation-wide heatmap of locations where your campaign is working and areas where attention is needed, all in real-time.

Your supporters are your most important resource.

Leverage the power of your most effective campaign recruiters: your supporters. People who demonstrate their support online through their social media can persuade friends into joining your cause. Do Gooder offers a dozen highly customisable action tools that campaigners find useful, such as our selfie gallery builder and Facebook badger.

Tools and microsites created on Do Gooder look great on mobile.

It's 2018, most websites work okay on small screens, but getting it right still takes time and effort. Do Gooder is on top of it. We focus a lot on end-user experience and we don't neglect mobile device users. This means our builtin sign-up forms are both functional and visually appealing on all screen sizes, from desktop to mobile devices. If you have existing an website, Do Gooder can be integrated into your own brand and platform with ease.

Clear cost structure.

Our pricing is published up front, compared to Salsa Labs that requires you to send a message of enquiry to find out more. The Do Gooder App is priced to be affordably added to your platform eco-system. With a fixed monthly fee there's no scaling pricing plus because we expect to be a part of a wider toolset.

Consider the budget allocated for your campaign. Web development resources, either in-house or outsourced, are a big cost centre for a lot of organisations. If you are looking for a solution that fills the gap, something affordable to most organisations, then Do Gooder is a great solution. You can elect to pay monthly or if you prefer to save money, look at Do Gooder's annual subscription pricing.

Data portability

Do Gooder cares about data portability - We make your data easy to export into other apps and our Action Tools plug and play nicely into your other web platforms using iframes and our (upcoming) API.


Salsa Labs attempts to do a lot of things - including digital advocacy, whereas Do Gooder specialises exclusively in building great digital advocacy and acquisition tools. We believe that it's better to focus on the one problem and solve that really well than to try to do too much and do everything just ok.

Start now and try the Do Gooder app.

Take advantage of the 14 day free trial, with no credit card required.

Check out some of the features available in the Do Gooder App.

Email deliverability

We work hard to ensure your supporter emails get through to their intended target utilising a mix of human oversight and automated systems.

Campaign Promotions

Grow your list by promoting your campaign to like-minded people through our campaign network. You only pay for new supporters at the lowest bid per acquisition.

Embed + Sync

Embedding our tools into your own site is easy as cut and paste. You can plug our action forms into most major platforms and export your data or sync with NationBuilder in real-time. Sync with other platforms via our API.

So social

Embed your actions directly within Facebook, add Facebook comments to your microsite, flexible sharing options including Twitter, Email and Facebook to amplify the reach of your campaign.

Add pages

Do Gooder is more than just campaign actions — you can create a whole website around the issue you care about. Add pages with images, video and other content to engage your audience.

Real-time stats

Monitor your campaigns performance in real-time on your dashboard. See when and where action is taken, compare conversion rates and adjust your campaign on the fly for maximum impact.

Campaign in any language

Create multi-lingual campaigns in any language, with ten languages supported natively; English, Indonesian, Dutch, French, Italian, Japanese, Continental and Brazilian Portuguese, Thai, and Spanish.

Privacy by Design

Privacy is baked into Do Gooders’ progressive core, ensuring that your data and that of your supporters is respected and protected. We comply and enforce the EU’s GDPR rules and go further, offering strong privacy features defaulted for the rest of the world to encourage best practice globally.

Optimised for all people & devices

We treat accessibility as table stakes, ensuring everyone can participate in the change that needs to happen. That also means we design to be device independent to maximise conversion rates on desktop, mobile and tablets.

Custom branding

Quickly theme your campaigns or embedded actions to match your brand inc. colour, logo and image. Pro users can use their own domain and custom CSS.

Flexible forms

Embeddable forms allow extensive styling, flexible fields, modifiable labels and tweakable functionality. In fact you can build any form with our survey tool.

Account Dashboard

Agencies and member organisations can manage multiple accounts, allowing you to campaign across geographic and organisational divisions while maintaining a global view and control.

Powerful advocacy tools from $39/month

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