Social Advocacy
What is Social Advocacy?
The ideas behind social advocacy relate to social justice: that idea that there is value to the society as a whole when that society defends and upholds the rights of people in the community who are not afforded the same dignity due to disadvantage or discrimination. The themes that relate to social advocacy may include:
- civil rights
- individual rights
- community building
- communication and awareness
- human rights violations
What are the goals of Social Advocacy?
- Promote social inclusion
- Encourage social change
- Empower people to exercise rights their and influence decisions, liberation of people to enhance well-being.
- Promote equality, justice and fairness
Three aspects of social advocacy
- Social change - working to influence educators and policymakers.
- Problem solving processes - help and advise affected parties about the resources and strategies they can use to managing their ordeals.
- Empowerment and liberation - encouraging people and their carers to take action to affect change.
See Effective Advocacy in Social Work (2013) for further reading.
Social Advocacy Groups
What is a social advocacy organization?
Any organization that is conducting community awareness activities related to the above points can be considered a social advocacy organization.
The objective of a social advocacy organization is to support the legal and natural rights of those who cannot defend themselves, as a means to achieving social justice. Often the matter of upholding rights is on behalf of all people, for example: instances where common resources are exploited or damaged by a few select interests, without fair compensation to the people or resources that are to be exploited. Environmental preservation, pollution reduction and migrant labor issues qualify within this definition.
Examples of social advocacy groups
Listed below are examples of some well known US-based social advocacy groups.
- American Civil Liberties Union
- Antidefamation League (combating anti-semitism)
- Human Rights Campaign (gay and lesbian issues)
- Human Rights Watch (international)
- NAACP (National Association for the Advancement of Colored People)
- National Association of Social Workers
- National Coalition for the Homeless
- NOW (National Organization for Women)
- TASH (people with disabilities)
Using Do Gooder for social advocacy campaigns
Are you running your own social advocacy campaign?
See how people are using Do Gooder to affect change.
Check out the features available in the Do Gooder App.
Email deliverability
We work hard to ensure your supporter emails get through to their intended target utilising a mix of human oversight and automated systems.
Campaign Promotions
Grow your list by promoting your campaign to like-minded people through our campaign network. You only pay for new supporters at the lowest bid per acquisition.
Embed + Sync
Embedding our tools into your own site is easy as cut and paste. You can plug our action forms into most major platforms and export your data or sync with NationBuilder in real-time. Sync with other platforms via our API.
So social
Embed your actions directly within Facebook, add Facebook comments to your microsite, flexible sharing options including Twitter, Email and Facebook to amplify the reach of your campaign.
Add pages
Do Gooder is more than just campaign actions — you can create a whole website around the issue you care about. Add pages with images, video and other content to engage your audience.
Real-time stats
Monitor your campaigns performance in real-time on your dashboard. See when and where action is taken, compare conversion rates and adjust your campaign on the fly for maximum impact.
Campaign in any language
Create multi-lingual campaigns in any language, with ten languages supported natively; English, Indonesian, Dutch, French, Italian, Japanese, Continental and Brazilian Portuguese, Thai, and Spanish.
Privacy by Design
Privacy is baked into Do Gooders’ progressive core, ensuring that your data and that of your supporters is respected and protected. We comply and enforce the EU’s GDPR rules and go further, offering strong privacy features defaulted for the rest of the world to encourage best practice globally.
Optimised for all people & devices
We treat accessibility as table stakes, ensuring everyone can participate in the change that needs to happen. That also means we design to be device independent to maximise conversion rates on desktop, mobile and tablets.
Custom branding
Quickly theme your campaigns or embedded actions to match your brand inc. colour, logo and image. Pro users can use their own domain and custom CSS.
Flexible forms
Embeddable forms allow extensive styling, flexible fields, modifiable labels and tweakable functionality. In fact you can build any form with our survey tool.
Account Dashboard
Agencies and member organisations can manage multiple accounts, allowing you to campaign across geographic and organisational divisions while maintaining a global view and control.
